Should my Pin be my Logo?

No.

It should not.

Unless you have a logo like Starbucks, Apple, or Nasa where people love to display their loyalty or enthusiasm of your brand, then sure.

Do you remember about seven years ago, there was a trend where people would gather all the swag they had collected from working at their company for the last X amount of years and they took photos and posted it online? You’d see a comically large pile of Tshirts, pens, hats, towels, folding chairs, and mousepads, all with the Well’s Fargo logo on it. Or Intel. Or PayPal. I had a similar pile. TShirts I never wore, mousepads I never used.

There was one year that they gave out enamel pins. And the pin was the company logo. I remember thinking, “We’ll, it’s cute but no one will wear it.” And I was right. No one wore them. They ended up lost and forgotten at the bottom of our desk drawers or somewhere under our car seats. We were in tech support, fixing websites and getting frustrated that yet another person broke his website with underlying code by copying from MS Word.

So then I thought, what if they had made a pin that was an old vintage monitor? Or maybe an icon of a popular troubleshooting tool we used? Or what if they made a pin that looked like this:

 

Suddenly you have a conversation piece. Maybe even a play on an inside joke. You have something people will wear and talk about.

In a previous post I said, “Here’s the thing about enamel pins: they have kind of a meme mentality to them. There’s a certain generational, cultural element that makes them feel oddly personal.”

The point isn’t to say “Hey here’s my logo, will you wear it so other people can see it please?”

It’s to say, “Here’s a gift. I designed it just for you. This is from me to you with no strings attached.”

With that direction, the result is people will fall in love. Not just with the incredibly thoughtful, personal and unique design of the pin but with your generous spirit and giving heart. With your brand that clearly cares more about them than it does about itself.

It’s this mentality that has changed my business over the last eight months. Create magic for your followers, clients, friends, and family.

This is my business card. I sell these pins on Etsy but I also have them attached to my business cards for when I go to networking events. Under my logo at the top, it says “Photographer, Designer, Hufflepuff.” I LOVE when people tell me they’re a Hufflepuff too. I love that something so tiny on my business cards allows for that type of connection. Then there’s a cactus pin that says Desert Dreamer because the people I meet are usually other women from Phoenix running their own business. The pin design was meant to be personal to the people I meet on a daily basis. Under that there’s a quote from Doctor Who that says, “Whole worlds pivot on acts of imagination.” and under it is the number 13 because the quote came from the 13th Doctor and to be honest, I want people to be intrigued by the quote enough to Google it and find out the origin for themselves. Maybe then someone will be inspired to watch it and friends, that show changed my whole life in the most magical way.

The other day I went to my first networking event where I handed these out and guess what? People were talking about them. People wore them. People came up to me to ask if they could have one. I would walk up to a group and they’d say, “We were just talking about your pins!” It’s unique, it’s personal, and it makes a massive impact.

I want to see your card… not the one you have now, the one you’ll have in a few months. Once you’ve made it magical. Once you’ve allowed for a connection. Once you’ve made it a gift for your clients.

To create a pin and card design with me, click here for the pricing, process, and all the details!

Denise Karis is an Arizona photographer who enjoys musicals, Doctor Who and breakfast burritos. IG @denisekaris

 

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