Day 21: Reposting on Social Media

Spoiler alert! Later in my 100 posts in 100 days for photographers I’m going to be sharing awesome movies for photographers, dreamers, and entrepreneurs, and one of those movies is Joy. Have you seen it? It’s about a woman who has an idea for a self-wringing mop. She takes her idea to QVC and the producer tells her the following:

You tell somebody something once, they don’t listen. You tell somebody four times, they don’t listen. By the ninth time you say it, they begin to hear you. That’s why we’re on 24 hours a day. 

A huge mistake photographers make is believing that all of your followers heard you the first time you said it. On Facebook alone, the average organic reach for Facebook posts is 6.5%. Given this average, chances are very few of your followers are viewing your posts the first time around.

Besides that very startling average, think about who you are trying to reach. Is it current followers? Maybe not. Maybe it’s the newly engaged couple that just started following you. They weren’t around when you posted that gorgeous photo back in December and maybe it’s time to repost that old chestnut.

A few do’s and don’ts to follow, and then go dust off those golden oldies and put them in front of your new audience.

  1. Do wait at least a month between reposting. Posting the same images day in and day out will feel repetitive and you will start to lose followers.
  2. Don’t use the same caption as before. Revamp it at the very least. Think of it as refurbishing the content. Give it a nice new polish!
  3. Do post proudly. You’re allowed to market yourself on your own page! Don’t apologize or say something like “Shameless repost, sorry!” I see this all the time. Just because one person saw it before doesn’t mean the 100 other people who are seeing it have.
  4. Don’t post images that no longer reflect your current style. Be intentional with the images you choose. Make sure the image is still up to date with your portfolio and isn’t going to drive your ideal client away.

Thank you for joining me for day 21! Let me know if this is something that has worked for you in the past or if you have anything to add to the conversation in the comments! See you tomorrow for day 22, the book you need to read today!

Day 98 is currently reserved for any questions you have throughout the next 100 days. To submit a question, please click here!  If you’re interested in supporting this project, please share, PIN and comment! Any other questions, comments or ideas, please feel free to email me at denise(at)denisekaris(dot)com

Denise Karis is an Arizona photographer who enjoys musicals, Doctor Who and breakfast burritos. IG @denisekaris

denise karis photography blog 100 posts in 100 days for photographers