The belief that “If you build it, he will come” is not the most sound advice for someone building a photography blog. After you hit that publish button, you need to tell people about your new amazing fantastic post. So, welcome to day twenty in my 100 posts in 100 days for photographers! Let’s just jump into it.
- Send out a preview email.
Do you have a mailing list? If not, get right on that! Showing up in peoples inbox is the best way to stay in front of them. Send out an email letting your subscribers know what’s ahead!
- Post to two social media platforms.
I was told early on to choose 2-3 social media platforms and keep them well updated. If you are on 7 different platforms and putting in little effort, they will all collectively do you no good. It’s better to pick two and do them well. If you’re a Facebooker and Instagramer like me, link to your post on those two platforms.
- Pin it!
Pinterest is a search engine! You absolutely must create a vertical style graphic and post it to Pinterest… like, twice. Pinterest is the best way to get your links circulating over and over and over again. Canva is the best place to create these graphics!
- Reddit It.
Create a Reddit account. Really. Join some photography forums and start commenting on others posts. Gain some points and support others in your group. It’s important on this platform to give more than you get. By a lot. So for every 30 helpful and supportive comments you make on others posts, you can post one link to your own thing. Etiquette is strong on this platform, make sure you’re not only there to promote yourself.
- Post in a Facebook group.
Following the same Self Promotion rules as #3 and #4, you have to support others in order for them to support you. You don’t want to be the photographer that only shows up to promote themselves. Support others, offer compliments, offer advice when asked, and then post a link to your new post if you believe it will help people in that group.
There you have it! Support others, be active on the platforms you choose, and then self promote when you genuinely feel it will help the people you’re promoting to. Lastly, be sure to follow up with those who support your post. Reply to their comments, answer any questions and engage with those who engage with you.
Let me know your thoughts in the comments! Are there any other tips that have helped you get your content out there? Thanks for joining in on day 20 and we’ll see you tomorrow for Reposting on Social Media.