The belief that “If you build it, he will come” is not the most sound advice for someone building a photography blog. After you hit that publish button, you need to tell people about your new amazing fantastic post. So, welcome to day twenty in my 100 posts in 100 days for photographers! Let’s just jump into it.
Do you have a mailing list? If not, get right on that! Showing up in peoples inbox is the best way to stay in front of them. Send out an email letting your subscribers know what’s ahead!
I was told early on to choose 2-3 social media platforms and keep them well updated. If you are on 7 different platforms and putting in little effort, they will all collectively do you no good. It’s better to pick two and do them well. If you’re a Facebooker and Instagramer like me, link to your post on those two platforms.
Pinterest is a search engine! You absolutely must create a vertical style graphic and post it to Pinterest… like, twice. Pinterest is the best way to get your links circulating over and over and over again. Canva is the best place to create these graphics!
Create a Reddit account. Really. Join some photography forums and start commenting on others posts. Gain some points and support others in your group. It’s important on this platform to give more than you get. By a lot. So for every 30 helpful and supportive comments you make on others posts, you can post one link to your own thing. Etiquette is strong on this platform, make sure you’re not only there to promote yourself.
Following the same Self Promotion rules as #3 and #4, you have to support others in order for them to support you. You don’t want to be the photographer that only shows up to promote themselves. Support others, offer compliments, offer advice when asked, and then post a link to your new post if you believe it will help people in that group.
There you have it! Support others, be active on the platforms you choose, and then self promote when you genuinely feel it will help the people you’re promoting to. Lastly, be sure to follow up with those who support your post. Reply to their comments, answer any questions and engage with those who engage with you.
Let me know your thoughts in the comments! Are there any other tips that have helped you get your content out there? Thanks for joining in on day 20 and we’ll see you tomorrow for Reposting on Social Media.
Hey. Do you mind if I tell you a story? One you might not have heard. All the elements in your body were forged many many millions of years ago in the heart of a faraway star that exploded and died. That explosion scattered those elements across the desolations of deep space. After so, so many millions of years, these elements came together to form new stars and new planets. And on and on it went. The elements came together and burst apart, forming shoes and ships and sealing wax and cabbages and kings. Until, eventually, they came together to make you. You are unique in the universe. There is only one of you. And there will never be another.