I’m a dedicated reader of photography blogs and educational sites. I am all over Fstoppers, Creative Live, and don’t even get me started on Jasmine Star (Can I get an AMEN?). Time and time again I read articles on setting yourself apart from the competition. For a long time I would try to make lists on what set me apart and I always came to the same conclusion: Everything I do, someone else can do too.
It’s true. I can give gifts in my business, but so can anyone. I can be quick to follow up on emails, but so can anyone. I can produce beautiful images, have a lighting fast turnaround time, send handwritten notes… and so can you. So what is the REAL thing that will set you apart?
Well, as we discovered yesterday, not everyone is putting their best foot forward on client experiences, but just for the sake of this post, let’s assume we are ALL running a business with a very polished experience. Our website is amazing, our portfolio is gorgeous, our workflow is baller… everything lines up and is just as it should be. What ACTUALLY sets you apart?
There was a day a couple of years ago that I was determined to think of the answer and write it down. Truth be told, I was terrified of freezing if the question was ever posed to me point blank. What would I even say?? I had to be prepared.
It was very late that night and I was staring at an empty notepad. There wasn’t one thing I could think of that someone else couldn’t replicate. My friend, exasperated, finally told me. He said:
“I’ve been waiting for you to get it all day. The answer is YOU.”
I blinked at him… what? ME? And indeed, it clicked. That’s the ONLY exclusive thing that you have. Taking beautiful photos, creating a client experience, posting great content on Instagram, those are all givens. Everyone should be doing that. What comes next, what is going to set you apart is you. It’s the only thing no one else can replicate so we have no choice but to USE that to our advantage.
So how can you use yourself to set yourself apart? (What a weird sentence…)
What are your thoughts? Let me know in the comments down below. How do you set yourself apart? What are your five favorite things that you can put out there to build a connection with people?
Tomorrow we are talking about client consultations for day 17!
Day 98 is currently reserved for any questions you have throughout the next 100 days. To submit a question, please click here! If you’re interested in supporting this project, please share, PIN and comment! Any other questions, comments or ideas, please feel free to email me at denise(at)denisekaris(dot)com
|Denise Karis is an Arizona photographer who enjoys musicals, Doctor Who and breakfast burritos. IG @denisekaris|
Hey. Do you mind if I tell you a story? One you might not have heard. All the elements in your body were forged many many millions of years ago in the heart of a faraway star that exploded and died. That explosion scattered those elements across the desolations of deep space. After so, so many millions of years, these elements came together to form new stars and new planets. And on and on it went. The elements came together and burst apart, forming shoes and ships and sealing wax and cabbages and kings. Until, eventually, they came together to make you. You are unique in the universe. There is only one of you. And there will never be another.