Welcome to day 12 in my 100 posts in 100 days for photographers! This topic is a lesson that I’ve had to learn over and over again. It started way back when I started my first photography blog. I blogged with the belief that if I posted enough photos, readers would flock to my site by the millions. Well, a year into blogging and I had an average of five hits per day including my mom and the people that got there by accident. Yikes. The thing was, I was putting a LOT of time into my blog. I was stressing over content, subjects, not having enough to blog, what I would blog next, if this sentence was too long, if that sentence was too short.
My friend asked me a very simple question: Why do you blog?
“What??” I didn’t quite understand… “I’m a photographer… photographers blog.”
He followed up with another question: “How many weddings has your blog booked for you?”
The answer was simple. None. Not one. And the next question was the kicker. “So why are you doing it?”
This doesn’t just apply to blogging. This applies to anything you are putting your time and effort into. If it isn’t paying off, you either have to change it up so that it pays off or don’t do it. Don’t let it remain a waste of your time. This can apply to social media platforms, paid advertising, magazine ads, etc. I set my blog down for a few years to focus my time on anything else that would bring me more bookings and then picked it up again when I knew I wanted to blog less frequently and without the stress of wondering who was reading.
That being said, what DID book you your last five weddings? Was it a vendor referral? If so, do something to take care of that relationship. Take them to lunch, send them a thank you, sing their praises on social media. If your last booking came from Instagram, it’s time to post daily. What hashtag did they use to find you? Find out and then hash that tag with all you got!
This is a shorter post but an important one. Whatever you do, do it well. If you blog, blog consistently and blog well. If it isn’t serving you, maybe it’s time to put your efforts into something with a bigger payoff. Explore, create, evaluate. Rinse and repeat.
What are your thoughts? Has there been something you’ve been focused on that hasn’t brought in bookings? What has brought you success in your business? Let me know in the comments and we’ll see you tomorrow for day 13: the value of slow growth.
Day 98 is currently reserved for any questions you have throughout the next 100 days. To submit a question, please click here! If you’re interested in supporting this project, please share, PIN and comment! Any other questions, comments or ideas, please feel free to email me at denise(at)denisekaris(dot)com
|Denise Karis is an Arizona photographer who enjoys musicals, Doctor Who and breakfast burritos. IG @denisekaris|
Hey. Do you mind if I tell you a story? One you might not have heard. All the elements in your body were forged many many millions of years ago in the heart of a faraway star that exploded and died. That explosion scattered those elements across the desolations of deep space. After so, so many millions of years, these elements came together to form new stars and new planets. And on and on it went. The elements came together and burst apart, forming shoes and ships and sealing wax and cabbages and kings. Until, eventually, they came together to make you. You are unique in the universe. There is only one of you. And there will never be another.